Kennedy Andersson Blogg

B2B customers need stories - so test us on sending newsletters and telling your story

By: John Kennedy on 12/22/17 17:01

Sending a newsletter on a regular basis is one of the most effective ways of reaching out to your customers. Three-quarters of companies agree that email offers "excellent" to ...

Digital marketing is the new normal - so what are your plans?

By: John Kennedy on 12/21/17 10:10

Many business sectors are struggling with digital change management. They do not know how to reach the new generation of connected audiences or are not able to transform ...

content marketing road map for kennedy andersson

The road map to building a winning Content Marketing plan

By: John Kennedy on 12/19/17 10:08

There comes a times when for a prospective customer to engage with you they need validation that as a business you are trustworthy and knowledgeable. And the quality and ...

How to plan a winning B2B Content marketing strategy

By: John Kennedy on 12/15/17 11:07

The B2B sales process for any industry is complex and often misunderstood. Typically with B2B sales there are multiple layers of people in an organisation that have to be ...

How to form winning B2B Lead Generation & growth strategies for 2018.

By: John Kennedy on 12/01/17 8:22

For your business to maintain a path to growth in 2018, it must possess the ability to attract new prospects in the form of leads, then convert them into new customers ...

kennedy andersson learning how to nurture sales prospects using inbound marketing

Invest in Educating your B2B leads in 2018 if you are going to successfully nurture them in the buying journey.

By: John Kennedy on 11/28/17 11:01

Being able to provide the means to educate and inform your website visitors will make you stand out from the crowd. Being generic in how you describe your proposition means ...

Failure to optimise your digital channels for 2018 may result in taking a fast route to underperformance.

By: John Kennedy on 11/27/17 16:21

To have an impact with your business in today’s dynamic market place, the more attractive you can position your brand or company on how you will address your customers ...

understanding the B2B buyers mindset with inbound marketing

How to understand the B2B buyers mindset to know the right time to shift from advising to start selling.

By: John Kennedy on 10/29/17 22:39

One of the biggest headaches B2B marketers face today is generating high-quality leads for the sales pipeline. The complicated nature of today’s buyers journey, with an ...

7x ways to stay on top of your marketing game in today's non-stop digital market place.

By: John Kennedy on 10/22/17 16:26

What can businesses do to stay on top of their game and develop a long-term plan for growth? There’s no simple answer to this question: from the quality of your business's ...

K+A inspirations blog

B2B customers need stories - so test us on sending newsletters and telling your story

Digital marketing is the new normal - so what are your plans?

The road map to building a winning Content Marketing plan

How to plan a winning B2B Content marketing strategy

How to form winning B2B Lead Generation & growth strategies for 2018.

Invest in Educating your B2B leads in 2018 if you are going to successfully nurture them in the buying journey.

Failure to optimise your digital channels for 2018 may result in taking a fast route to underperformance.

How to understand the B2B buyers mindset to know the right time to shift from advising to start selling.

7x ways to stay on top of your marketing game in today's non-stop digital market place.

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