As a B2B business get ready for the new GDPR regulation and its impact.

One of the major challenges facing B2B marketers in 2017 will be the preparations for the new EU GDPR data privacy legislation. Businesses have less than twelve months now to ...
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The problem with a B2B single customer view is that not all customers are created equal - so how do you uncover their true value?

Your business success will utimately depend on how well you can sell your products. So rather than target all potential buyers, it makes sense to focus on a specific segment: ...
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Countdown to getting your B2B business ready for the GDPR & don't forget your existing data base needs to meet the new standards.

  In less than 12 months the new General Data Protection Regulation (GDPR) will be in force. As GDPR is a regulation, not a directive, it will be immediately enforceable as law ...
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How to create positive B2B customer experiences (CX) to address changes in the technology sales cycle.

  Reaching and converting an audience with content is becoming harder to do. With so much content, distributed over so many fragmented channels it is tough to compete for ...
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For technology companies the buying journey has gone digital, now is the time to transform your marketing.

Many B2B technology companies are being lulled into thinking they’re already doing many of the right things because traffic to their website is high. But the problem tends not ...
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Data means different things to different people, but one thing that is clear is the countdown to GDPR & its strict mandate on how to treat personal data.

There is on the horizon a storm brewing with the introduction in less than 12 months of the new General Data Protection Regulation (GDPR) on 25th May 2018. Add this to the ...
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It's time for the traditional B2B sales funnel to wake up and smell the coffee ...

With the changes in the way that we buy and research our purchases, buyer behaviour is moving outside of the traditional definition of the linear sales and marketing funnel.
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The B2B customer is "always on", searching for new ideas - learn how inbound can help you tap into this market.

The internet continues to change how we do most things in our life today. With information just a click away, the B2B buyer-seller relationship has also changed, turning it ...
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Will GDPR see a mass opt-out by consumers in 2018?

  For your business to flourish it needs to attract website visitors as a pre-requisite to gathering email addresses and relevant business information to fill your sales ...
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