Kennedy Andersson Blogg

A 75x point checklist on how to build a better Lead Conversion Path for your start-up.

By: John Kennedy on 03/31/17 17:01

In today's new digital world simply attracting a high volume of traffic to your B2B website is not enough. What happens when visitors arrive, is your website set up for ...

How to make your Customer Journey Mapping even more useful & valuable.

By: John Kennedy on 03/30/17 15:26

Think about the last time you made a major online purchase. Was it a holiday? A mobile phone? A dishwasher may be? Now, think about where in your buying process did a ...

Learning how much B2B content marketing to produce for your inbound marketing programme

How much B2B Content Marketing should I create and publish to wow my Technology audience?

By: John Kennedy on 03/29/17 19:20

Perhaps a better question would be “what content do we need to create to validate that we understand our buyers' problems". A fundamentally different question that concerns ...

61x questions for Start-ups to help understand & map the Customer Journey to improve Customer Experience.

By: John Kennedy on 03/28/17 17:58

When we as customers follow a sales conversion path, logically, the company that we are buying from needs to be present somewhere along our buying journey. As customers in ...

Outbound vs. Inbound Marketing or a Seller vs a Buyer's view what's the difference?

By: John Kennedy on 03/23/17 13:20

The reality is that a sales prospect will find you when they’re ready to buy something; no matter how much effort you put into chasing them. But Sales and Marketing are ...

Lost in translation the language and strategy of Selling versus Buying for a B2B company.

By: John Kennedy on 03/21/17 16:34

All too often, companies define their markets in vague terms that fail to really connect sellers with motivated buyers. The problem with hurried target market definitions, weak ...

The almost nearly perfect 65x point checklist to evaluate your Marketing Automation needs, benefits & fails.

By: John Kennedy on 03/20/17 12:46

A successful marketing automation programme triggers sales and marketing activities based on customer interactions set off by opening your emails, reading your blogs posts, ...

Learn how to grow and nurture your sales leads with Marketing Automation workflows.

By: John Kennedy on 03/16/17 13:19

In recent years, "marketing automation" has become an industry buzzword. It refers to the software that exists with the goal of automating repetitive marketing actions. A ...

lead generation with sales and marketing using an inbound marketing programme

Do sales and marketing speak the same language when it comes to lead generation?

By: John Kennedy on 03/15/17 22:41

The reality is that a sales prospect will find you when they’re good and ready; no matter how much effort you put into chasing them. So it is pretty important to make sure then ...

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K+A inspirations blog

A 75x point checklist on how to build a better Lead Conversion Path for your start-up.

How to make your Customer Journey Mapping even more useful & valuable.

How much B2B Content Marketing should I create and publish to wow my Technology audience?

61x questions for Start-ups to help understand & map the Customer Journey to improve Customer Experience.

Outbound vs. Inbound Marketing or a Seller vs a Buyer's view what's the difference?

Lost in translation the language and strategy of Selling versus Buying for a B2B company.

The almost nearly perfect 65x point checklist to evaluate your Marketing Automation needs, benefits & fails.

Learn how to grow and nurture your sales leads with Marketing Automation workflows.

Do sales and marketing speak the same language when it comes to lead generation?

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