By John Kennedy on 2015-11-10 19:05
Social Media week - Day 2.
With over 400 million registered users in over 200 countries and territories, more than three million companies with LinkedIn Company Pages, and professionals signing up at a rate of approximately two new members per second, LinkedIn is the world’s largest professional social network.
It’s hard not to have LinkedIn on your marketing radar. LinkedIn company pages provide an effective way to build relationships with your target audience. With its emphasis on visual and relevant content, LinkedIn’s company pages give businesses a great set of tools to be able to do effective inbound marketing.
So if you’re looking to connect with industry professionals and generate leads for your business LinkedIn should be an integral part of your social media marketing strategy.
If you are ready to learn about the ins and outs of LinkedIn Company Pages and how you can use them to grow your business we have prepared a visual guide on how to get the most impact from your efforts.
This guide covers:
- Company Overview
- Logo & banner usage
- Careers page
- Showcase pages
- Featured groups
- Company updates
- Page analytics
The guide will help you create the perfect LinkedIn company page, and give you some insights on why LinkedIn is the most effective tool for selling to professional business networks. LinkedIn is a great mine of information and can be an effective tool to develop and nurture leads.