What is the new GDPR data privacy law & should I be worried about the impact on my B2B business?

If you have not already done so, soon you'll have to focus on finding, evaluating and categorising your company’s stored personal data - plus while you are at it, update or ...
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A simple 11x step formula on how to write an impactful B2B Blog Post.

If you’re familiar with the technology or industrial sector you're probably aware that they have a pretty complex sales process. You'll need to be just as much a consultant and ...
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Is the B2B sales funnel out of date, as buyers change how they make buying decisions?

  With the changes in the way that we buy and research our purchases, buyer behaviour is moving outside of the traditional definition of the sales and marketing funnel. The B2B ...
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A 75x point checklist on how to build a better Lead Conversion Path for your start-up.

  In today's new digital world simply attracting a high volume of traffic to your B2B website is not enough. What happens when visitors arrive, is your website set up for ...
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How to make your Customer Journey Mapping even more useful & valuable.

Think about the last time you made a major online purchase. Was it a holiday? A mobile phone? A dishwasher may be? Now, think about where in your buying process did a ...
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How much B2B Content Marketing should I create and publish to wow my Technology audience?

Perhaps a better question would be “what content do we need to create to validate that we understand our buyers' problems".  A fundamentally different question that concerns ...
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61x questions for Start-ups to help understand & map the Customer Journey to improve Customer Experience.

When we as customers follow a sales conversion path, logically, the company that we are buying from needs to be present somewhere along our buying journey. As customers in ...
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Outbound vs. Inbound Marketing or a Seller vs a Buyer's view what's the difference?

The reality is that a sales prospect will find you when they’re ready to buy something; no matter how much effort you put into chasing them.  But Sales and Marketing are ...
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Lost in translation the language and strategy of Selling versus Buying for a B2B company.

All too often, companies define their markets in vague terms that fail to really connect sellers with motivated buyers. The problem with hurried target market definitions, weak ...
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