The almost nearly perfect 65x point checklist to evaluate your Marketing Automation needs, benefits & fails.

A successful marketing automation programme triggers sales and marketing activities based on customer interactions set off by opening your emails, reading your blogs posts, ...
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Learn how to grow and nurture your sales leads with Marketing Automation workflows.

In recent years, "marketing automation" has become an industry buzzword. It refers to the software that exists with the goal of automating repetitive marketing actions. A ...
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Do sales and marketing speak the same language when it comes to lead generation?

The reality is that a sales prospect will find you when they’re good and ready; no matter how much effort you put into chasing them. So it is pretty important to make sure then ...
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The almost, nearly perfect Sales Funnel plan for startups.

Remember the “build it and they will come”, well it doesn’t quite hold as much weight as it used to. In today's markets those "overnight" success stories we hear about are ...
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5 steps on how your business can cultivate & nurture sales leads on a limited budget.

There is no magical formula to growing a business apart from a lot of hard work and sometimes a little luck. If you add to this multiple new communication channels, an ...
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How to use microtargeting to map the right conversion path for your technology business.

Conversion paths are getting longer and more complex than ever before. So if you are going to get a return on your efforts you'll need to offer value all the way along the ...
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Make your technology Buyer Personas help you stand out from the crowd.

All too often, technology companies define their markets in meaningless terms that fail to connect marketing and sales with prospective buyers. The problem with vague target ...
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The 9x ultimate Content Creation steps to follow if you work in a complex B2B industry.

If you’re anything like most companies in the technology or industrial sector you’re probably pretty familiar with a complex buying process. And you’re just as much a ...
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19x content marketing secrets on how to lure more organic website traffic.

Business has already woken up to the incredible power of content, but in a digital world saturated with content, how do you make yours stand out from the crowd at the expense ...
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