How much B2B Content Marketing should I create and publish to wow my Technology audience?

Perhaps a better question would be “what content do we need to create to validate that we understand our buyers' problems".  A fundamentally different question that concerns ...
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61x questions for Start-ups to help understand & map the Customer Journey to improve Customer Experience.

When we as customers follow a sales conversion path, logically, the company that we are buying from needs to be present somewhere along our buying journey. As customers in ...
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Outbound vs. Inbound Marketing or a Seller vs a Buyer's view what's the difference?

  The reality is that a sales prospect will find you when they’re ready to buy something; no matter how much effort you put into chasing them.  But Sales and Marketing are ...
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Lost in translation the language and strategy of Selling versus Buying for a B2B company.

All too often, companies define their markets in vague terms that fail to really connect sellers with motivated buyers. The problem with hurried target market definitions, weak ...
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The almost nearly perfect 65x point checklist to evaluate your Marketing Automation needs, benefits & fails.

A successful marketing automation programme triggers sales and marketing activities based on customer interactions set off by opening your emails, reading your blogs posts, ...
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Learn how to grow and nurture your sales leads with Marketing Automation workflows.

In recent years, "marketing automation" has become an industry buzzword. It refers to the software that exists with the goal of automating repetitive marketing actions. A ...
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Do sales and marketing speak the same language when it comes to lead generation?

The reality is that a sales prospect will find you when they’re good and ready; no matter how much effort you put into chasing them. So it is pretty important to make sure then ...
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The almost, nearly perfect Sales Funnel plan for startups.

Remember the “build it and they will come”, well it doesn’t quite hold as much weight as it used to. In today's markets those "overnight" success stories we hear about are ...
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5 steps on how your business can cultivate & nurture sales leads on a limited budget.

There is no magical formula to growing a business apart from a lot of hard work and sometimes a little luck. If you add to this multiple new communication channels, an ...
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