Kennedy Andersson Blogg

As a B2B business get ready for the new GDPR regulation and its impact.

By: John Kennedy on 08/06/17 16:08

One of the major challenges facing B2B marketers in 2017 will be the preparations for the new EU GDPR data privacy legislation. Businesses have less than twelve months now to ...

Countdown to getting your B2B business ready for the GDPR & don't forget your existing data base needs to meet the new standards.

By: John Kennedy on 06/26/17 20:24

In less than 12 months the new General Data Protection Regulation (GDPR) will be in force. As GDPR is a regulation, not a directive, it will be immediately enforceable as law ...

Data means different things to different people, but one thing that is clear is the countdown to GDPR & its strict mandate on how to treat personal data.

By: John Kennedy on 06/05/17 12:24

There is on the horizon a storm brewing with the introduction in less than 12 months of the new General Data Protection Regulation (GDPR) on 25th May 2018. Add this to the ...

Will GDPR see a mass opt-out by consumers in 2018?

By: John Kennedy on 04/27/17 14:15

For your business to flourish it needs to attract website visitors as a pre-requisite to gathering email addresses and relevant business information to fill your sales ...

Making your email marketing relevant for a B2B audience

Relevancy is vital for today’s B2B digital marketing strategy & Email is one of the most effective ways for you to do this.

By: John Kennedy on 04/15/17 13:29

Relevancy has become a key part of today’s digital marketing strategy, according to a study by MarketingSherpa, four out of ten email subscribers reported that they’ve marked ...

Are you under estimating your B2B marketing efforts ahead of the GDPR changes in data privacy?

By: John Kennedy on 04/14/17 22:57

Over the coming year, one of the biggest challenges facing B2B marketers will be the implications of the new EU GDPR data privacy legislation. In 2017 you will need to continue ...

What is the new GDPR data privacy law & should I be worried about the impact on my B2B business?

By: John Kennedy on 04/13/17 17:53

If you have not already done so, soon you'll have to focus on finding, evaluating and categorising your company’s stored personal data - plus while you are at it, update or ...

K+A inspirations blog

As a B2B business get ready for the new GDPR regulation and its impact.

Countdown to getting your B2B business ready for the GDPR & don't forget your existing data base needs to meet the new standards.

Data means different things to different people, but one thing that is clear is the countdown to GDPR & its strict mandate on how to treat personal data.

Will GDPR see a mass opt-out by consumers in 2018?

Relevancy is vital for today’s B2B digital marketing strategy & Email is one of the most effective ways for you to do this.

Are you under estimating your B2B marketing efforts ahead of the GDPR changes in data privacy?

What is the new GDPR data privacy law & should I be worried about the impact on my B2B business?

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