How to market a B2B product that nobody thinks they need yet.

An important marketing lesson I’ve learned is that when you have a B2B product that is highly complex or technical in nature your customers may not actually realise or simply ...
Read More

Countdown to getting your B2B business ready for the GDPR & don't forget your existing data base needs to meet the new standards.

  In less than 12 months the new General Data Protection Regulation (GDPR) will be in force. As GDPR is a regulation, not a directive, it will be immediately enforceable as law ...
Read More

It's time for the traditional B2B sales funnel to wake up and smell the coffee ...

  With the changes in the way that we buy and research our purchases, buyer behaviour is moving outside of the traditional definition of the linear sales and marketing funnel. ...
Read More

How to use microtargeting to map the right conversion path for your technology business.

Conversion paths are getting longer and more complex than ever before. So if you are going to get a return on your efforts you'll need to offer value all the way along the ...
Read More

The 9x ultimate Content Creation steps to follow if you work in a complex B2B industry.

If you’re anything like most companies in the technology or industrial sector you’re probably pretty familiar with a complex buying process. And you’re just as much a ...
Read More

Once upon a time ... Learn how to wow customers with your technology story telling.

With so many different channels or ways for customers to reach you, it can be a difficult task to attribute what channel contributes the most leads. And once you have worked ...
Read More

15x Ways to do better at the cat and mouse game that can be hi-tech sales.

The internet has changed pretty much most things in our life today. And it has also played a role in turning the buyer-seller relationship completely upside down. Today, the ...
Read More

10 Questions to help you map out your Marketing Automation journey for your hi-tech customers ...

  All companies have growth goals, and marketing automation software enables you to do just that - grow. Having the right software and strategy in place will help you to manage ...
Read More

A 7x point plan to turn your hi-tech startup into a marketing rockstar ...

Unfortunately, the old adage about “build it and they will come” doesn’t quite hold as much weight as it used to. In today's markets those "overnight" success stories you read ...
Read More